This fixture is designed to float over the Wide Island Coolers in the store and to carry dry goods products that make sense being mechanised in close purchase proximity to other products that may be bought for the same occasion. ie / tomato sauce and oven chips.
EXECUTION
In essence a cross merchandising opportunity that will help decompress the stock pressure we have on the HD/X while at the same, inspiring shoppers to increase their basket size. NB: Apply the non adjustable telescopic price pole with the 350mm flip pricing.
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