1 / PRICING AND PROMOS (CURRENT STORE)
A8 - PRICE INDICATOR
A8 - PRICE INDICATOR
A8 - PRICE INDICATOR
A8 in size, this is the main price point directly in front of the product. Clear, simple and easy to understand.
BUNDLE DEALS
A8 - PRICE INDICATOR
A8 - PRICE INDICATOR
This is a bundle offering at a great price.
Two formats, A5 flash and shelf insert.
Yellow is used to attract the shopper to the deal.
"rocky" shelf strips
A8 - PRICE INDICATOR
"rocky" shelf strips
Price to the left, Rocky to the right, deal in the middle!
BRILLIANT PRICE!
EDLP VS BRILLIANT PRICE
"rocky" shelf strips
Our prices are low everyday however, every now and then we get a price thats so good, we call it out as our "brilliant price". This item is designed to be attached to fridge doors, island coolers. A5 flash and shelf strip.
A5 EDLP
EDLP VS BRILLIANT PRICE
EDLP VS BRILLIANT PRICE
This is the EDLP price offer.
Thats why we use the "black on white" graphic.
Printed off a template in the store.
EDLP VS BRILLIANT PRICE
EDLP VS BRILLIANT PRICE
EDLP VS BRILLIANT PRICE
When do you change? The black and white a5 EDLP gives way to the A5 yellow brilliant price flash when there is an offer. Click to see examples.
2 / FIXTURES (CURRENT STORE)
PERSPEX CATEGORY HEADERS
A1 SNAPPER FRAMES (BULKHEADS)
A1 SNAPPER FRAMES (BULKHEADS)
New graphics to match the new brand look to be inserted into the existing perspex category signs. These will help build out the Econofoods brand and guide shoppers.
A1 SNAPPER FRAMES (BULKHEADS)
A1 SNAPPER FRAMES (BULKHEADS)
A1 SNAPPER FRAMES (BULKHEADS)
We are using the existing A1 frames to become our category demarcators located above the upright fridge doors. These are interchangeable should store planograms change.
UPRIGHT CHILLER GLASS DOORS
A1 SNAPPER FRAMES (BULKHEADS)
UPRIGHT CHILLER GLASS DOORS
The Fridges that wrap around the store. These are branded to help aid shoppers navigate to products as well as showcasing price offers.
FRIDGE BRIDGE
PALLET DISPLAY
UPRIGHT CHILLER GLASS DOORS
This fixture is designed to float over the Island Freezers in the store and to carry dry goods products that make sense being mechanised in close purchase proximity to other products that may be bought for the same occasion. ie / tomato sauce and oven chips.
WOODEN BINS
PALLET DISPLAY
PALLET DISPLAY
This is the current wooden bin used in the store - primarily at the ends of the fridges. Going forward, the rule on this fixture is one sku on the top and one sku on the bottom. A single price point for each.
PALLET DISPLAY
PALLET DISPLAY
PALLET DISPLAY
Pallets are a key merchandising format for our stores. They create a feel of "bulk" deals and "value" for the shopper. Pricing on pallets to be executed with an A5 EDLP price flash.
3 / PLANOGRAMS
Upright chiller glass doors
Upright chiller highBACK fresh red meat and chicken
Upright chiller glass doors
Coming soon from Dimitri
Upright freezer glass doors
Upright chiller highBACK fresh red meat and chicken
Upright chiller glass doors
Coming soon from Dimitri
Upright chiller highBACK fresh red meat and chicken
Upright chiller highBACK fresh red meat and chicken
Upright chiller highBACK fresh red meat and chicken
Coming soon from Dimitri
Island freezers
Island freezers
Upright chiller highBACK fresh red meat and chicken
Coming soon from Dimitri
HDX
Island freezers
HDX
Coming soon from Dimitri